The Go2 Roofer Marketing Playbook

THE ROOFING MARKETING PLAYBOOK

Build a Roofing Business That Owns Its Market, Not Rents Leads

By Sam Neudeck, Founder of Go2 Roofer

Most roofers don’t have a marketing problem. They have a system problem. The Roofing Marketing Playbook reveals the exact framework we use at Go2 Roofer to help roofing companies build predictable demand, stop chasing storms, and create long-term market ownership.

This is not theory.
This is how real roofing businesses grow when marketing is done correctly.

Roofing Marketing Playbook by the Go2 Roofer
Roofing Marketing Playbook for Roofers
  • The Roofing Growth Blueprint

Who This Book Is For

This book is written for roofing business owners and in-house marketing staff who want clarity, confidence, and control over their marketing.

It’s for you if you:

  • Are tired of agencies that don’t understand roofing
  • Want consistent leads outside storm season
  • Feel like your marketing is scattered, expensive, or unpredictable
  • Want to build something you actually own
  • Are ready to stop guessing and start executing with a plan

This book is not for people looking for shortcuts, gimmicks, or quick hacks.

Watch your business grow.

What’s Inside the Playbook

  • Foundation for Market Ownership

We start by breaking down how roofing companies actually win attention and trust in their market. You’ll learn how to position your company, clarify your message, and build a marketing foundation that supports long-term growth instead of short-term tactics. This section helps you understand what to focus on first and what to stop wasting time on.

  • Proven Roofing Lead Systems

This is where we lay out the exact lead generation systems we use across Google, local search, paid traffic, and referral-based demand. You’ll learn how to attract homeowners who are ready to buy, not just click, and how to build lead flow that does not disappear when you stop spending.

  • Branding That Instantly Builds Trust

Roofing is a trust-driven sale. This section shows you how to build a brand that looks credible before you ever answer the phone. From visuals to messaging to online presence, you’ll learn how to position your company as the safe, professional choice homeowners feel confident hiring.

  • Sales, Follow-Up, and Conversion

Leads are worthless without follow-up. You’ll learn how to turn estimates into signed contracts using simple systems, scripts, and workflows that keep your company top-of-mind. This is where marketing and sales finally work together instead of fighting each other.

  • Content That Educates and Sells

This section breaks down how to use photos, videos, and educational content to dominate attention in your market. You’ll learn what to post, why it works, and how to use content to pre-sell homeowners before they ever call, so conversations start warmer and close faster.

  • Tracking, Optimization, and Control

Guessing kills growth. We show you how to track what actually matters so you know where your leads are coming from, what is converting, and where to improve. This section teaches you how to make confident decisions using data instead of opinions.

What You’ll Walk Away With

  • A clear roofing marketing strategy you can actually follow
  • A step-by-step plan to build consistent demand (not just chase storms)
  • A complete understanding of the Go2 Roofer framework and 6 pillars
  • The confidence to manage vendors, marketing staff, or an agency the right way
  • A system that helps you generate leads, close more jobs, and scale long-term
Sam Neudeck - Author The Roofing Marketing Playbook

About the Author

Sam Neudeck is the founder of Go2 Roofer and has spent years working directly with roofing companies to fix broken marketing systems.

This book is the result of:

  • Real-world implementation
  • Failed experiments
  • Proven systems
  • Lessons learned inside actual roofing businesses

No fluff. No recycled advice. No agency nonsense.

FAQs

Your Questions? Answered

Find quick answers to the most common questions roofers ask about our services, strategies, and how The Go To Roofer helps grow your roofing business

This playbook is 100% practical. Everything inside is based on real-world implementation inside active roofing businesses. These are the same frameworks, systems, and decisions we use in our consulting, training, and in-house marketing builds.

The Roofing Marketing Playbook is written for roofing company owners, marketing managers, and in-house staff who want clarity, structure, and control over their marketing instead of guessing or outsourcing blindly.

No. The playbook stands on its own. You can use it as a DIY guide, as a training tool for your team, or as a reference when working with vendors or agencies. Many clients later use it to accelerate consulting or implementation, but it’s not required.

The playbook explains what to do and why it matters. The workbook and Roof Ascent course guide you through how to execute it step by step with templates, exercises, and SOPs that bring the system to life.

This playbook is built for long-term market ownership. It focuses on building consistent demand, brand authority, and systems that work year-round, not just during storm season.

Yes. One of the biggest outcomes is clarity. You’ll know what should be happening, what metrics matter, and how to evaluate whether marketing efforts are actually working. That alone saves most owners time and money.

This playbook is roofing-specific and written from inside the industry. No generic tactics, no recycled agency advice, and no fluff. Every concept has been tested, refined, and used inside real roofing companies.

Are You Ready To Become The
#1 Roofer In Your Area?

“Now is the time to take the leap! Whether you’re just starting out or looking to elevate your existing business, our team of experts is here to guide you every step of the way. With our proven marketing methods for roofers, you can build a roofing brand that not only meets the demands of today’s market but also paves the way for long-term success.”

Go2 Roofer Podcast - A Roofing Podcast hosted by Sam Neudeck

Samuel Neudeck

Founder & Visionary