Roofing demand often fluctuates based on weather and seasonal conditions. GoToRoofer’s targeted marketing strategies help smooth out these peaks and valleys, ensuring a steady flow of leads throughout the year.

  • Preparing for Peak Seasons: Ahead of peak seasons, such as spring and summer, targeted ad campaigns can capture early interest, encouraging clients to schedule inspections, repairs, or installations. For example, a spring campaign focused on storm damage repair can help you reach clients who need immediate assistance.
  • Staying Top-of-Mind During Off-Seasons: In slower months, focus on brand awareness campaigns. Share useful content, such as maintenance tips or insights into roofing materials, to keep your brand visible even when clients aren’t actively seeking roofing services. Social media is particularly effective for keeping your audience engaged and ensuring your business remains their go-to option when the need arises.